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New study by the Adecco Group: Impact on talent strategy of AI and GenAI

Dear guest!

Known Swiss personnel service provider and talent company Adecco Group (with its German headquarter in Düsseldorf!) published its new study “Leading through the great disruption 2024” on April 4, 2024.

As the subtitle “How a human-centric approach to AI creates a talent advantage” indicates this study deals with the effects of machine and deep learning on the workforce. 2,000 C-Suite executives from nine countries (Canada, USA, France, Germany, Spain, UK, Australia, Japan, Singapore) were surveyed.

A key finding: “66% said they will buy AI-skilled talent externally, compared with just 34% who said they will develop their existing workforce.”

And: “37% of business leaders say pay for AI-related roles will “increase significantly” in the next 12 months, compared with just 24% for white collar and 9% for blue collar roles.”

Marcel Urech from Swiss newspaper 20 Minuten headlined his article about the study somewhat lurid “Viele Jobs, die KIs vernichten, kommen nie zurück” [Many jobs that AIs destroy never come back]. But this is the way articles attract readers as we all are aware of, even the HR folks for some years with employer branding as a marketing tool for talents, right?

Looking closer we see another result of the study: “A majority of 57% say the “human touch” is still more influential than AI in the workplace, while creativity and innovation is cited as the leading area where skills are lacking.

To sum up, five key messages are presented:

  • AI is already forcing change
  • A ‘Buy vs build’ talent strategy is not sustainable
  • Leaders are not ready
  • A responsible talent strategy underpins AI success
  • AI can help to create a human-centric business

Of course these results in my post are just a selection of the data provided, so turn for the complete results to the study report (with some interesting findings for Germany).

Well, the world of AI in HRM is as challenging as exiting – And as Denis Machuel, the CEO of the Adecco Group, says: “AI should be a tool that supports people’s unique creative potential and enables more time for strategic thinking and problem solving.”

I will put the links to the study (a PDF with 60 slides without the usual registration form!) and the cited article at the end of this article.

For now, I wish you a happy Thursday and productive end of the week!

Stefan Klemens

PS: Want to exchange ideas on Human Resources, people analytics, digital assessment, or artificial intelligence in HRM? Then network, write a message and/or make an appointment for an online meeting. Or the classic way: phone call.

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References and Links:

Website with study to download: https://www.adeccogroup.com/our-group/media/press-releases/leading-through-the-great-disruption-2024

Newspaper article about the study: https://www.20min.ch/story/studie-viele-jobs-die-kis-vernichten-kommen-nie-zurueck-103080019

Von Stefan Klemens

Stefan Klemens arbeitet als People & Digital HR Analyst und gründete Schorberg Analytics 2022. Der Diplom-Psychologe und ausgebildete Bankkaufmann ist seit 2006 im Human Resource Management mit dem Schwerpunkt Online-Assessment, Online-Befragung sowie Arbeit, Gesundheit und Persönlichkeit tätig. Zuvor war er Mitarbeiter an der Bergischen Universität Wuppertal im Fachbereich Arbeits- und Organisationspsychologie und Angestellter bei der Stadtsparkasse Düsseldorf. Seit 2020 fokussiert er sich auf People Analytics, Data Science und Künstliche Intelligenz. Weiter ist er Gründer und Administrator der LinkedIn-Gruppe "Wirtschaftspsychologie Region Düsseldorf" (bis 2022 auf XING). Eines seiner Hauptanliegen ist die Verbindung von Zahlen und Statistik mit Intuition und Heuristik für bestmögliche Entscheidungen im Human Resource Management.